Julio Varela of Latino Rebels Has Pattern of Attacking Women Exploiting Mexican / Latinos

Somos Independents is led by Chicana / Mexican-American women voters.  We take issue with men who attack women and/or are in the business of exploiting Mexican-Americans / Latinos. In addition to Latino Rebels exploiting Mexicans, he has a pattern of bullying women.  Indeed he recently bullied an undocumented immigration reform activist, but women in the immigration reform movement will not tolerate his bullying of women.  

Aztlan Reads states: 

...on the historic 45th Anniversary of the Tlaltelolco Massacre, we received a comment to one of our posts on Aztlán Reads: “Setting the Record Straight: How Julio Varela of Latino Rebels Uses Marketing Gimmicks to Exploit the Mexican Community” from none other than Julio Varela of Latino Rebels fame.

In condescending colonial language he stated the following:

“Quien quiere mentir, engaña y el que quiere engañar, miente.” Mateo Alemán

Gracias por compartir mentiras y por su deseo de engañar. Los que quieren engañar con intentos de destrozar seguirán siendo mediocres. Le invito a seguir siendo mediocres. La verdad es que no importa. Pueden seguir el intento de engañar porque revela su carácter como unos falsos. Que vivan los falsos. El odio, basado en mentiras, nunca gana.

Not once did, Julio Varela refute any of the claims made by the Think Mexican blog. As usual, Julio Varela resorted to his old tactics when confronted about his business agenda and sidesteps what is obvious: Julio is a businessman with a strong acumen for marketing who is merely seeking to build his personal coffers by tapping into what supposedly is a $1 trillion market in the so-called “Latino” community of which Mexicans are the largest of the group.  His business model is based on exploiting the Mexican culture.


Julio Varela, Latino Rebels, LATISM and other Hispanic/Latino social media sites are a marketing ploy created by several Euroamerican and Hispanic Entrepreneurs, such as William Shepherd and Jack Yan of the Multicultural Branding Consultancy (MBC) and Charlie García, a marketer and businessman who brings to the Latino Rebels a political ideology “formed at the U.S. Air Force Academy in the mid-West” and “in the jungles of Central America teaching counter guerilla warfare to militaries trying to shake off communist insurgencies in the 1980s.”


More to the point, Julio Varela uses his influence to distort the history of Xicanas/os-Mexicanas/os, co-opts ideas and stories from others then use them as his own all while pacifying Raza in the social media by promoting assimilation and integration.



Chicanas take issue with Latino Rebels for giving marketing help to hijackers of the immigration reform movement like  Mohammad Abdollahi / Prerna Lal (founders of DREAMACT.org) who are on the record for stating they want to kill immigration reform.  Both co-founders will not retract Mohammad's "kill CIR" statement.  We also take issue with Latino Rebels contributing to the mocking of "FAST FOR FAMILIES."  Those who are fasting and praying take immigration very seriously because families are being torn away.  This is no laughing matter.  

Need more proof on Julio's marketing agenda?  

Susan cuts to the chase below:

Cha-ching! Corporations make a grab at $1.5 TRILLION Latino-American Market & says is the way

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